The amount of money MSNBC stands to make from its new approach is significant. Being liberal attracts the younger, hipper audience advertisers dream of. Popular wisdom in marketing circles is that the younger the individual, the less the tastes for specific brands are set in stone. The same crowd that is likely to be moved to tears by the soaring, vacuous oratory of a young Democrat nominee is also likely to be fooled by TV marketing into changing their preferred brand of fast food, cola and deodorant. A slight change in the habits of this demographic -- which has an ever-increasing amount of discretionary income -- can make the advertisers exceedingly successful.