Big News

Here's one for the top of the rumor mill. Apparently News Corp is in talks to buy LinkedIn. Requisite caveats aside, this would be a huge win for LinkedIn and News Corp. Particularly,

... while online revenue is growing it isn’t offsetting the declines in print revenue. So newspapers need another way to monetise their online operations, and social networking - which is eating into classified revenues - is the natural route to take.

LinkedIn is an amazing tool for building communities and driving business to small companies. A friend and I use it for mining the logistics community in relation to a project we are doing. It works wonderfully.

As regular readers know, I believe Rupert Murdoch is a business and media genius. This would just be one more example.