From a Download Squad post on Wal-Mart's new initiative to sell Skype (which, by the way, is a great idea.)

Everyone in America shops at Wal-Mart. Man up and admit to it. You do. And why wouldn't you? It's the only store in the world where you can simultaneously buy everything you could ever possibly want for dirt cheap AND feel like you're better than everyone else in the building. Again, admit it. You walk inside and think 'Man, look at all these losers shopping at Wal-Mart.' Sure, you're shopping there, but you're not like these people...

Admit it.